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Our first Hybrid Event Masterclass was a huge success with over 1,000 virtual attendees.

A survey of event professionals during our first hybrid event since lockdown revealed that almost three-quarters (73 percent) of them are planning a hybrid event before the end of the year.

A fifth (19 percent) of planners said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 percent), risk of failure (17 percent), perceptions of low attendance (17 percent), confusion with technology (16 percent) and getting stakeholder buy-in (15 percent).

 The event took place at our County Hall venue in London with virtual attendees tuning in from across Europe, the U.S. and Central America giving the event a global reach. 

If you joined us, then you’ll know that the one-hour session flew by. If you didn’t, then you can enjoy the recording here.

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