Management Team

The team behind etc.venues...

Alastair Stewart

Managing Director

Alastair Stewart

Alastair Stewart is the Managing Director of etc.venues. His ambition of running his own business can be traced back to his entrepreneurial grandmother who set up a hotel in South Africa which drew the young Alastair into the hospitality world.

2006 was a pivotal year for Alastair when he left Rentokil Initial, where he had been MD of the conference venue business, Initial Style Conferences. With initial private equity backing from Dunedin Capital Partners and secondary buyout backing from Capital Growth Partners he has grown etc.venues, the specialist city centre venue company, into one of the UK's leading conference brands.

The business has quadrupled in size since 2006, hosting over 17,000 events in 2017 across 15 venues in London and a further 1 each in Birmingham and Manchester - with the most recent opening at County Hall attracting significant attention for its bold scale.

Alastair was an  Ernst and Young Entrepreneur of Year finalist in 2009 and again in 2013  and has recently featured in The Daily Telegraph, Conference News, FGP Meets, Start Up Grind, Future in 15 and The Sunday Times.

etc.venues was named as the London Stock Exchange as one of the 1000 Companies to Inspire Britain, included in the Leap 100 list and as the UK's favourite venue host in Eventbrite's Pulse Report.

Alastair is an enthusiastic golfer, tennis player and skier. He is married with 2 children and lives in Berkshire.

Nick Hoare

Chief Operating Officer

Nick Hoare

Nick Hoare is the Chief Operating Officer (COO) at etc.venues. Nick previously sat on the Board of etc.venues from 2007-2012, representing investors Dunedin LLP; before joining in an executive capacity in 2018 in the new partnership with Gencom and Benchmark.

Nick worked in private equity for 10 years at Dunedin LLP responsible for managing portfolio companies (most recently CitySprint and Steeper), fund raising and new investments with a focus on Business Services and Technology. Whilst at Dunedin Nick was Chief Operating Officer for a year before making Partner. Prior to working at Dunedin LLP, Nick was a consultant with Accenture, based in the London office.

Nick is a keen sportsman who enjoys tennis, golf, skiing, kitesurfing and windsurfing. Nick is married with two children and lives in London.

Ed Ethelston

Finance Director

Ed Ethelston is the Finance Director of etc.venues. He joined in January 2019 after spending 16 years in the media sector.

Prior to joining etc.venues Ed was CFO at PA Group, the owner of the Press Association, the UK’s national news agency and other media assets.

While he was there completed two key acquisitions to help drive a large increase in EBITDA and was responsible for PA’s property portfolio and ultimately sold the PA’s London HQ to a hotel group.

Before PA Ed was in various finance roles for 12 years at Red Bee Media, a private equity backed media business providing media services to broadcasters in the UK, France, Germany, Spain and Australia. He departed Red Bee Media after being heavily involved in the sale of the business to Ericsson.

Ed qualified as a chartered accountant with PwC in London after completing a law degree.

Ed is a keen skier, cyclist and swimmer. He has two children and lives in London.

Margaretha Welsford

Director of Sales

Margaretha is the Director of Sales at etc.venues. After completing a degree in Business and Hotel Management from the University of Gothenburg, she started her career in hospitality and leisure in Sweden working for Scandic Hotels and Rica City Hotels.

She moved to the UK in 1999 and worked for what is now Coppid Beech Hotels and then at Initial Style Conferences in sales and general management. Margaretha joined etc.venues in 2005.

Margaretha, a Swede, is married and lives in Maidenhead, Berkshire. She has a fondness for amateur dramatics, (Swedish) meatballs, Champagne and pampering and holidaying in France.

Guy Booth

Director of Operations

Guy joined etc.venues in 2008 as venue manager of Maple House after working at Initial Style Conferences for 12 years. After moving his focus to London, Guy grew our venues in central London and took on the successful development our conference and event venues at 200 Aldersgate and 155 Bishopsgate.

Guy has overall management responsibility for operations at all our venues including overseeing the development of the new conference and event business at County Hall opening in January 2017.

Helena Da Silva

Head of HR

Helena Da Silva is Head of HR and joined the company 6 years ago after completing her MSc Human Resources Development and Consultancy. She has a love for etc.venues people, service, design and venue locations. Helena heads up an all female team of 3 HR specialists responsible for more than 500 employees.

Her background and passion is in hospitality and she worked in various large chain hotels across London working in events, sales and HR. Originally from Portugal, Helena her hands full outside of work with 2 daughters. However when this busy Mum does have some spare time, she enjoys watching interior design shows, dining out and always finds time for her favourites - a good red wine with cheese.

Iain Dix

Director of Property & Projects

Iain has been with etc.venues since 2006. Iain has a background in venue management but has progressively taken on responsibilities for project managing new venue openings, finding new venues and the procurement of goods and services.

Iain manages a team of outside consultants in Design and Procurement that support the business and is actively involved in sourcing new venues working with third party property agents.

Franck Rosello

Head of Design

Franck joined etc.venues in 2000 working at The Hatton as a Manager, he then moved in to the Central team in 2006 to focus on brand standards and design to make the venues stand out. Having worked his way up through the company.

Franck has a great understanding of client’s needs as well as operational, but believes that adding “design flair” can make a venue memorable or even unique.

He strives to create venues that are inspirational for our clients but also work as a well oiled machines operated by our highly skilled specialist teams. Franck achieves this with a variety of projects including working with the Chefs on developing food concepts and managing the etc.venues art collection. He is particularly well known for the passion he pours in to his projects and how much he loves his job!

Dominic James

Venue Director - County Hall

Dominic commenced working with etc.venues in 2007 with the opening of Dexter House and has overseen the growth of the City venue portfolio, most of which he has been responsible for opening. 

Dominic is now responsible for County Hall, our portfolio's largest venue as well as our regional venues in Birmingham and Manchester.

Like all of our team, Dominic is passionate about our business and is well known to many of the major customers in his role of overseeing service delivery standards.  

Adam Simpson

Head of Group Sales

Adam joined etc.venues in 2009 as a Group Business Development Manager following stints working for both agencies and Hotels. After becoming the Head of Group Sales in 2014 he now oversees the proactive sales team for etc.venues and is supporting sales team expansion into the US.

Adam is an avid networker and sits on a number of committees within the industry including the HBAA and as an Associate Director for the Institute of Travel Management.

He loves music and has been a professional DJ in his past with gigs including V Festival and the Hollyoaks Christmas Party.